State-funded Horse Racing Ireland paid influencers almost €200,000 to promote sport

Key media figures such as RTÉ 2fm’s Doireann Garrihy and the 2 Johnnies were recruited by Horse Racing Ireland to promote Irish horse racing

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Horse Racing Ireland, the State-backed national authority for thoroughbred racing in Ireland, spent around €200,000 promoting itself through brand deals with influencers between 2018 and this year.