One of the most successful filmmakers in history is sounding the alarm as studios keep betting bigger, audiences keep showing up less, and streaming permanently rewires how people consume stories. Because when James says the old model may be obsolete, Hollywood’s business model surely isn’t just stressed, it’s actively falling apart. He hit the brutal math studios hate admitting to: “The film has to succeed, financially, and that’s not a given. The theatrical marketplace has been dwindling & collapsing about 35%. It hasn’t rebounded, & people’s habit patterns have changed. The thing that I grew up with and love, and feel such a strong sense of passion for, may be becoming obsolete… maybe. And the cost of making movies is continuously going up, and the demand is falling. That’s a little bit of a death spiral right there.”
JAMES CAMERON SAYS HOLLYWOOD IS IN A DEATH SPIRAL
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